Negotiating is a weakness with most Real Estate Agents. It is often the Agent’s most costly weakness.  Because it can cost you sales, listings and Clients. Negotiating weakness also add stress, dissatisfaction, self criticism, and negativity.

Third party negotiating is the toughest type because the primary negotiators, Buyers and Sellers are almost  always inexperienced at negotiations. Or worse, they are jaded and fearful of negotiations. It is your job to control and keep them focused.

These are the Five Keys:
     1. Understand that negotiating in Real Estate always involves some level of compromise. 
         (At least you want both parties to feel that way)
      2. Desire to learn the skills and tactics of successful negotiating without emotions
      3. Understand how emotions, personalities and needs affect negotiating
      4. Be willing to practice and strengthen this skill in your business
      5. Desire to succeed and achieve the goals of your client. Set your pride aside.