You know me to post very positive blog posts.  This is not one of those. 
Yesterday a coaching Client called and was wildly upset.  A current client of his had just "Googled" him and found a very negative review posted on www.intellignetagents.com.  It accused him of dishonesty, putting his commission above the Clients interest and worse.
This is a Top Agent doing multi-millions in sales each year.  He often checks his presence online. The problem is he goes by a shorter version of his name so he never thought to check his full name with results. Let me explain.  He uses Bill (not his real name) for all of his marketing, branding etc. He had never thought to check "William Smith" and the only way this bad review would appear in Googled search results was if he specifically “Googled "William Smith Realtor"
He called me frantic because this particular review was posted on a website that he did not register to but in doing some research we discovered the site was able to add his profile under the "Public Information Act."  He has a state Real Estate license which are public records. This site is an opinion based site therefore they will not take down the bad review.  By the way he also claims the review details are very inaccurate. This posting had been there for over a year and this Agent had no idea.  He imagines that it may have lost him business. Regardless, he felt horrible about it.  Had he known he could at least have responded to the review.  We suggested that he call some friends and his satisfied clients to post their own reviews thereby driving the bad review further out of sight and  "hiding" the one bad one. 

The moral of this story is. Check the web not only for standard search terms but also all variation of your name and key words that could be associated with you.

He will get past this.  There was no way to prevent it.  It goes with having a public image.  We are recommending that you take extra care to monitor and manage that image.