One initial appointment per week with a new Buyer or Seller will result in twenty sales for the year.  For any Agent that aspired to do twenty sales for the year the focus of one initial appointment per week is the absolutely best focus to get you there. 

In case it hasn’t already occurred to you, forty sales for the year are two initial appointments per week and so on.  In our Free Daily Coaching Webinars this is explained in detail often. 

An initial appointment is a listing presentation or a Buyer presentation.  For those who don’t do Buyer Presentations, it’s time to learn them. The momentum toward making the MLS public and the new technologies that will replace it, lifestyle searches cross referenced with listing searches, will make Buyer presentations as necessary as listing presentations.

That aside, the focus on initial presentations is a secret simply because it is not taught.  Instead, making calls, sending mailings, and other activities are the focus for most Agents.  An activity focus will always frustrate you.  A results focus will set you free.  And the most important result to focus on every day to set you free is your initial appointments.