I often get questions about what to put on direct mail postcard mailers. Here is some verbiage I recently sent to a client. This type of information is more on point then recipes and gardening tips.  It also places you as the expert in the minds of the people in your market.

 On the front side of your next mailer put

STOP!  News Flash on other side!!!

On the back

1.      Headline- Never Before!!!

Content: Never before has the Government subsidized existing home owners to encourage them to buy new homes… UNTIL NOW.  For the next five months ONLY, if you have lived in your current home for 5 or more years then you receive $6,500 FREE, NO REPAYMENT from the Federal Government when you sell their current residence to purchase a new one.  Call immediately for details so you can begin to plan your move.

 Tip: (Only provide One Contact phone number)