I have been giving this advice for over a year.

What does it mean?  People, that include Real Estate Agents, tend to take time to prepare and perfect before they launch new projects.  In this new brave world of technology at the speed of life taking too much time to perfect has two serious drawbacks. 

One is that you lose to others who launch first.  The second is that our lives are so busy the launch gets delayed for far too long if not forever. 

So, whatever your project, a new website, marketing program, ad effort, get it ready.  Then launch it.  Then see the results.  Correct.  Adjust.  Aim and fire again.

It is a winning strategy because it causes you to measure the success of your efforts immediately instead of working with a flawed effort waiting for it to start working. 

I think of this because I am doing it this week with my first public Webinar.  I would like to take time to perfect it.  But I am not willing to delay it any longer.  So, here we go. 

Ready.  Fire!  Aim.