Hiring the Best People....
When I find myself sending the same copy of an article it tells me that lots of Agents are suddenly dealing with the same issue. Right now it is my article “Hiring the Best People”
It is the end of summer and Agents who had the good fortune of being busy are realizing that they spent too much time working. They want to take their life back while maintaining or growing their business. Or, too many leads were lost. Or, their quality of service is suffering. Or all of those things and they realize assistance from an Assistant would solve these dilemmas.
However, they may have tried and got it wrong or just don’t believe that an Assistant can do things the way they want or that it will take just as long to teach someone or many of the excuses I hear that stand in people’s way.
Anyway, I’m having a stream of these conversations right now. So, if you are in this situation or know someone who is I hope the article helps, here it is. Hiring the Best People
In the past few years I've been researching who are the successful agents, tried to figure out why top agents are top agents.
Do they have a common educational background? No. Good ones have high school diplomas, masters and doctorates. No correlation.
Similar previous careers? No. One of the best agents I know used to teach baton twirling. I doubt if I could find a lot of those if I tried! I've had waiters, teachers, high powered executives and stay-at-home Moms who were all very successful.
Common interests? No. Other than eating, (which we Realtor-types seem to do exceptional well) the interests are widely diverse.
After 13 years in real estate sales and management, I've only found a few constants.
1. Successful agents treat the real estate business as a business. They actually have a business plan and a budget. They understand that you have to spend money to make money. They know how many sales they need to make the income they require and then they figure how they'll get from here to there. They plan in advance and execute the plan.
2. They actually work when they work and play when they play and take a day or two off every week. (Just like a "real job!")
3. They have fun and enjoy selling real estate but know that it won't be forever.
4. They buy a lot of real estate for investment when they see good deals because they know that no one gets rich selling the stuff. You get rich owning it! Financial independence gives one a lot of freedom, autonomy and a certain air of confidence that smells like success.
. . . And people like to do business with successful people so they do more business!
That’s why I choose this realtor http://www.realtydirectorymakers.com/ for my future.
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Dear Successful Agent,
Your characteristics of successful Agents is not correct. Telling Agents that this pie in the sky ideal picture of a good business person as the way to top Agent sets them up for self criticism and that does not create success.
Let me go through them one by one and then I’ll share my findings with you.
Let’s define successful first. I’ll define it as someone making over $250,000.
There are lots of successful Agents who do not treat their business like a business. They treat it more like an addiction. They do not plan much and have no budget. Some spend money to make it. Other’s don’t.
Many do not take a day off every other week or for many weeks at a time and when they do they are still checking in and have little ability to play when they play.
That’s enough, the other one’s are like these first two are good slogans and concepts that trainers and coaches use to see their products and services.
The fact is that this Real Estate business is the closest thing we have to the Wild West. There are successful gunslingers, most with integrity, all with passion who don’t fit easily into a mold and they certainly don’t look like the well adjusted business people you describe.
Here is what they have in common.
They do have a sense of their production. It is often not more that an overall goal for the yea that they roughly measure against.
Here’s the big one. They take responsibility for their success. They know that their success is on their shoulders. It does not depend on the market, the other Agents, their Broker, anything or anybody else.
They take care of their clients. Their service may suffer at times but they continuously improve because it peeves them when someone else does business with their past client.
Which leads to that they either market or network well. Those that do both well are producing the most.
If they want to exceed 50 or 60 sales a year they learn how to build a team.
That’s the real stuff Agent’s are made of.
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I can see that you are an expert in this field! I am launching a website soon, and this information is very useful for me. Thanks for all your help and wishing you all the success in your business.
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a nicely written piece of information, am thankfull for your insight.
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